Missed It: AdHouse Starts AdDistro

An article from the comics business news and analysis site ICv2.com sent me scrambling for the appropriate blog posting on AdHouse's own site whereby the company has announced it's become a small distributor in terms of carrying like-minded stuff. In AdHouse's case this is work from Nobrow Press, Koyama Press and the artist Malachi Ward.

AdHouse owner Chris Pitzer is smart to tie this news up into a PR bow and putting it out for people to unwrap, and it's certainly a move novel to his company, a boutique comics publisher to reckon with any out there. On the other hand carrying of fellow travelers by comics publishers is a tradition in alt-comics stretching back to the last day of the undergrounds. Why it's important now is 1) the aforementioned development of Pitzer's company, 2) alt-comics suffers from a perception that there's not enough worthwhile work to fill up sections of stores or, more importantly, the bottom of shopping bags on each and every Wednesday, and thus as many hands as you can present on deck for retailers to inspect is a beneficial things, 3) the fact that a partnership like takes place in a variety of places -- on-line, directly between shops and publishers, at conventions hand-selling -- as opposed to the day when publishers banded together mostly around the most beneficial catalog listing.
 
posted 9:00 am PST | Permalink
 

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